Thursday May 28, 2015
Networking at 11:30 AM; Presentation at Noon
JDI Grille and Tavern (Jefferson Davis Inn)
319 Cedar Street, Lexington
Presentation: Risk Perception Management Plan
Risk engineers conduct comprehensive risk assessments for many types of large projects, often singularly focused on the technical assessment, thus potentially limiting its value to the technical engineering team. For large, complex projects, limiting or excluding community stakeholder involvement from the assessment process increases stakeholder skepticism, apprehension, and mistrust regarding safety, health and welfare of those stakeholders living and working nearby. Social experts have repeatedly documented connections between perception framing, communication processes and risks. This presentation considers the connections between stakeholder perceptions and communication plans associated with risks listed in the risk register, and suggests a Risk Perception Management plan to connect risks into communication plans based upon including social expert suggestions for five large projects: three biosafety laboratories and two levee system assessment projects. The concept of Risk Perception Management (RPM) Plan integrated with the risk register is presented. Based upon case study research, the presentation shows how the RPM concept iteratively captures stakeholder perceptions to build associated communication plans, thus increasing risk assessment value for stakeholders and decision-makers.